Privacy Policy
NEON HAZE GAME STUDIO’S PRIVACY POLICY
EFFECTIVE DATE: 2026-01-12, LAST UPDATED: 2026-02-17
This Privacy Policy (the “Policy”) explains what personal and other data Neon Haze Game Studio collects when you visit our websites, sign-up for a playtests and newsletter, play our games, or purchase our products or services (the “Services”). It also details how we use this data and how you can exercise your privacy rights.
“Personal Data” means any information relating to an identified or identifiable individual. This includes, but is not limited to, your name, contact information, online identifiers, and any other data that can be used to identify you directly or indirectly. Anonymous information that cannot be linked to you does not qualify as Personal Data.
Neon Haze Game Studio acts as the data controller responsible for determining how and why your Personal Data is processed. If you have any questions regarding the processing of your Personal Data, please feel free to reach out to us at contact@neonhazegamestudio.com.
Controller Information
Neon Haze Game Studio AB, Andvägen 6, 661 93 Sweden.
Email: contact@neonhazegamestudio.com
Org. no: 559492-9118
1. HOW WE COLLECT AND PROCESS PERSONAL DATA
In this section, we explain how and when we collect or receive Personal Data.
1.1. YOU VISIT OUR WEBSITE
We may collect Personal Data about you when you visit our websites. The following means are used to collect the data:
| How We Collect Data | Explanation |
| Cookies & Website Analytics | Our websites use cookies that are necessary to ensure the sites run properly and to improve their functionality. You will also be able to accept optional cookies and analytics options from the cookie banner that appears when you visit the sites. Such analytics may be used to understand visitor behavior. |
| Newsletters and Sign-up Services | You might submit Personal Data if you subscribe to our newsletters or other sign-up services, for example to receive game codes for playtesting. |
The Personal Data that is collected with the above methods may include, but are not limited to, the list below:
| Collection Method | Categories of Personal Data | Purpose for Collection |
| Cookies & Website Analytics | Preferences, site interactions and browsing behavior, device information, IP address, page views or session duration. | Enabling website operation, improving site functionality, remember preferences or personalize content, understand visitor behavior, analyze website traffic, and improve user experience. |
| Newsletters and Sign-up Services | Email address, email engagement | Send newsletters, provide other sign-up services, such as promotion codes for games. Collected email addresses may also be used for digital marketing purposes. Email engagement (e.g., opens and clicks) may be measured to improve our emails. |
1.2. YOU PARTICIPATE IN OUR PLAYTESTS
We may collect Personal Data when you sign-up for a playtest of our unreleased games. This data helps us to carry out the playtest and to improve our games.
| Categories of Personal Data | Purpose for Collection |
| Contact and Account Information | Used to manage playtest participation, including invitations and eligibility (e.g., age confirmation). |
| Gameplay Feedback and Playtest Data | Includes written or verbal feedback, gameplay recordings, and general gaming preferences to improve game design. |
| Technical and Device Information | Collected to ensure compatibility, troubleshoot issues, and optimize game performance. |
| Location Information | General location data (e.g., country, city-level GeoIP) may be used for player segmentation and analytics. |
1.3. YOU PLAY OUR GAMES
We might collect Personal Data about you when you play our games. Anonymous analytical data might also be collected, which is not Personal Data.
CO-OP or Die
CO-OP or Die is a cooperative multiplayer game that need to process certain Personal Data to enable its online functionality. The data is processed during gameplay by us and our partners, whose technology enables the online services.
The Personal Data that is collected during gameplay may include, but are not limited to, the list below:
| Categories of Personal Data | Purpose for Collection |
| Platform Usernames | Platform usernames (e.g., Steam). Used to manage game access and authenticate players. |
| IP Address | Enables multiplayer functionality and player analytics tracking. |
| Player GeoIP Lookup | Geographical location used for player analytic segmentation. |
| Gameplay Statistics | Player’s in-game statistics (e.g., enemies killed, items used, objectives completed, failure/success rate of sessions) which help us analyze player engagement, progression, and gameplay mechanics. |
| Gaming System Details | Includes e.g., hardware and operating system details. Helps troubleshoot crashes, errors, and improve game performance (e.g., FPS, latency, lag). |
1.4. CONTACT AND CUSTOMER SUPPORT
You can contact us, e.g. by email, and may provide Personal Data such as contact details and information relevant to the contact.
| Categories of Personal Data | Purpose for Collection |
| Name, e-mail, and inquiry details. | Addressing user inquiries, resolving reported issues. |
1.5. OTHER
We may also collect Personal Data about you in certain other situations, such as:
| Situations | Purpose for Collection |
| When we monitor the use of our Services. | To act against misbehaving users, prevent harassment and cyberbullying. |
| To comply with legal obligations. | To protect the interests of us, you and/or another person. |
| Third Part Services | If you join our Discord server or use other third-party services in connection with our games, we may collect certain data from those services to facilitate your participation, interaction, or use of those services. |
2. WHEN WE DON’T PROCESS YOUR PERSONAL DATA
Here are some clarifications on situations when we don't process your Personal Data.
2.1. SOCIAL MEDIA PAGES
Our websites also include links to our social media pages (e.g. Instagram, X, etc.). When you visit these pages, Personal Data may be collected by the social media platforms. These platforms use cookies or other technologies to collect this information, and their processing of data is governed by their own privacy policies.
2.2. THIRD-PARTY PLATFORMS
When you purchase or access our games through third-party platforms, such as Steam, Epic Games Store, PlayStation Store, Xbox Store, and others, these platforms will process your Personal Data independently from us. This processing may include data collected at the point of purchase, during account creation, or while using our games through their services. These third-party platforms act as separate data controllers with respect to your Personal Data and process it according to their own privacy policies. We recommend reviewing the privacy policies of any such third-party platforms for information on how your data is handled. As a publisher, we may also receive aggregated or anonymized data from them when using their marketing, performance analytics, or engagement tracking services. Neon Haze Game Studio does not receive or store any payment information. This is handled entirely by the relevant payment service provider.
3. LEGAL BASIS FOR PROCESSING AND RETENTION PERIODS
Our legal basis for processing Personal Data and retention periods depend on the type of data in question, the Services you use, and how you interact with them. We retain Personal Data only for as long as necessary for its intended purpose, considering legal requirements, industry standards, data sensitivity, and relevance to potential legal matters.
The table below outlines the primary legal basis for processing your Personal Data. Additional legal bases may also apply, such as compliance with legal obligations or responding to authority requests.
| Collection Method | Subsection | Legal Basis for Processing | Retention Period |
| Website | Cookies | Necessary Cookies: Legitimate Interest, Optional Cookies: Consent. |
Cookie data retention times vary. See cookie policy for more specific details. |
| Website | Newsletters and Sign-up Services | Consent | Until user unsubscribes. |
| Playtest | Playtest Data |
Performance of contract for analytics data collected during gameplay. Consent for freely given information, such as feedback, recordings etc. |
Up to five years after the tested game is released. |
| Games | Game Data | For specific games that require us to process Personal Data to enable the game service, such as online games, the processing is necessary for the performance of our contract. We may also use legitimate interests when necessary for security, fraud and abuse prevention, or improving our services. | For as long as the games are available to play and we need to enable the service of the game.For legitimate interest we store the data as long as is needed to resolve the purpose of collecting the data. |
| Contact and Customer Support | Contact | Legitimate interest | For as long as needed to resolve the contact or support matter. |
| Other | Other | Legitimate interest,Legal obligations,Performance of our contract. | As long as is needed to fulfill the purpose that the data was collected for. |
If the table above lists consent as the legal basis, it means you will actively give your consent when using the service. You can withdraw your consent at any time, but this may affect your ability to continue using the service.
4. HOW WE SHARE YOUR PERSONAL DATA
We share Personal Data with third-party service providers as needed to operate our services, support gameplay, and enhance user experience. The table below provides examples of how we may share your data, but it is not an exhaustive list.
Additionally, we may share Personal Data with authorities when required to comply with legal obligations or respond to requests.
| Collection Method | Recipients | Purpose of Sharing |
| Website | Service providers for website management, email services, analytics. | Enable provision of these services. |
| Playtest | Service providers for helping us collect and analyze feedback from participants. | Enable participation in playtests, analyze playtest results. |
| Games | Technical partners who enable online services, other users and players. | To host and enable online games and features, collect data from games and share data to other players when the game support features such as text- and voice chats. |
| Contact and Customer Support | Email services | Enable provision of these services. |
| Other | Technical partners who enable online services. | To act against misbehaving users, prevent harassment and cyberbullying. |
5. INTERNATIONAL DATA TRANSFERS
Our Services are global by nature and your data may therefore be transferred internationally.
| Collection Method | Subsection | Safeguards to Protect Your Data |
| Game | CO-OP or Die | Since players can choose the locations of the online servers used, Personal Data such as UserID and IP may be transferred internationally. Such transfers are safeguarded by standard contractual clauses. |
6. YOUR RIGHTS
As a data subject, you have the right to:
- Access your Personal Data and receive a copy of the Personal Data you have provided to us.
- Request that your Personal Data be transmitted from one system to another if the data has been provided by you and if the processing of the Personal Data is based on your consent or a contract, when technically feasible.
- Request that we correct or erase (the right to be forgotten) your Personal Data.
- Request that we restrict the processing of your Personal Data.
- Object to the processing of your Personal Data if it is based on our legitimate interest.
- Withdraw your consent where you have provided it.
- Non-discrimination: We will not discriminate against you for exercising any of your rights hereunder.
Requests about your Personal Data should be addressed to contact@neonhazegamestudio.com. When making a request, please provide sufficient information to allow us to locate and deliver the requested data and to verify your identity. If you request multiple copies of your Personal Data, make repeated requests, or if your request is deemed manifestly unfounded or excessive, we may charge a small fee to cover administrative costs.
If you are dissatisfied with how we handle your Personal Data, you may also file a complaint with us. If you feel that your complaint has not been adequately addressed, you may contact the relevant supervisory authority.
7. CHANGES TO THIS POLICY
We reserve the right to change this Policy at any time by posting a modified version online at www.neonhazegamestudio.com/privacy-policy and our other websites, so please review it frequently to ensure you are aware of any changes.